MICROCAR NEWS Online

The annual Mobile World Congress in Barcelona is one of the world’s biggest trade shows devoted to cellphones, smartphones and mobile gear. Wired covered the show and found that devices apparently don’t seem to sell themselves, they need Microcars!
That is a nice Spanish ISO Isetta on display
(note the oval sticker in the corner of the rear window: Vintage Microcar Club!)

GARMIN seems to have an affinity for using microcars to help attract attention, they also have a BMW Isetta on display in the front window of their flagship store on Michigan Ave in Chicago.
read more about the show at:
http://www.wired.com/gadgetlab/2010/02/gallery-mwc/all/1

Wally sent this in after poking around in the Apple iTunes App Store.

Click the pic to see it full size.

What could be more cozy on Valentine’s Day than you and your honey in a Microcar?

This video pretty much sums it up. What other car could you make a video like this with?

What is a bit astonishing is that this was made by the BMW Museum in Munich.
Listen to the lyrics and in particular to ” …without you I would never rise again”

Does this mean BMW is finally acknowledging the Isetta’s place in their history as “the car that saved BMW”?
Maybe it is just coincidence but this commercial is all stop-motion animation with KinToy Isettas zipping about, having fun and mixing it up with all the other BMW marques as well as modern day traffic. To think they just randomly selected a song to run in the background is difficult to believe.

What do you think?

A French Yellow Pages ad with what appears to be an Italian SPANISH-built ISO Isetta driving around!
great footage and the car is a featured player, not just background.
(thanks to John Malcolm for digging this up…)

watch for the other microcars at the end.

On February 14 2008, we got a call from Marcus Wiedenhoeft, the design director for FLOR, a catalog and web-based seller of upscale flooring products. They were looking for a Microcar to feature in their Summer Catalog and had contacted The Vintage Microcar Club to see if there were any local owners who might be interested in renting their cars out for a photo shoot.

This was going to happen in the dead of winter, with 2 feet of snow on the ground!  I explained it was going to be difficult to find an owner willing to let their car out with the weather conditions being what they were.  After providing them with some photo examples of what was available locally, they were immediately drawn to Jerry Zabin’s (Skokie, IL) Red Isetta Cabrio.  Even though the car is unrestored and has original paint, they said it was perfect for what they had planned. (more…)