Archive for the ‘commercial’ Category

Peel vs Peel

Saturday, February 26th, 2011

This piece from ITV IOM (Isle of Man) news has Ernie Leece discussing the “new” replica Peel P50s and Tridents that are being made and allegedly sold in the UK. Now it’s time for the perspective of someone who worked at the actual Peel Engineering Co on the Isle of Man.

In addition, here is a link to the episode of DRAGON’S DEN broadcast on the BBC that is referred to in the video. Watch the hosts of the show rip their business plan to shreds.”Half-Baked” is what they call it.  Also- while you watch the Dragon’s Den episode note how they try to make it appear as though they “bought the company” from the Isle of Man, just as Ernie Leece says in the news video.

Thinking about buying a Renault Dauphine?

Sunday, December 19th, 2010

perhaps this ad from a 1960 Playboy magazine will help you make up your mind.
This is what happens when you let everyone from marketing have their own line of text.
Not sure what kind of woman is supposed to be attracted to those balloons though…

Isetta races Cheetah at SEMA

Wednesday, November 10th, 2010

And they’re off!

Who do you think the winner was in this drag race between the 1956 BMW Isetta and this 1964 CHEETAH?
(don’t you know that Cheetahs always win?)

This was in Las Vegas during SEMA at the Clean Tools booth, makers of the ABSORBER and GLOSSER products.

ISO Isetta helps sell mobile technology

Wednesday, February 17th, 2010

The annual Mobile World Congress in Barcelona is one of the world’s biggest trade shows devoted to cellphones, smartphones and mobile gear. Wired covered the show and found that devices apparently don’t seem to sell themselves, they need Microcars!
That is a nice Spanish ISO Isetta on display
(note the oval sticker in the corner of the rear window: Vintage Microcar Club!)

GARMIN seems to have an affinity for using microcars to help attract attention, they also have a BMW Isetta on display in the front window of their flagship store on Michigan Ave in Chicago.
read more about the show at:

Microcar Valentine at iTunes app store

Wednesday, February 3rd, 2010

Wally sent this in after poking around in the Apple iTunes App Store.

Click the pic to see it full size.

What could be more cozy on Valentine’s Day than you and your honey in a Microcar?

Why do we love Isettas?

Sunday, July 26th, 2009

This video pretty much sums it up. What other car could you make a video like this with?

What is a bit astonishing is that this was made by the BMW Museum in Munich.
Listen to the lyrics and in particular to ” …without you I would never rise again”

Does this mean BMW is finally acknowledging the Isetta’s place in their history as “the car that saved BMW”?
Maybe it is just coincidence but this commercial is all stop-motion animation with KinToy Isettas zipping about, having fun and mixing it up with all the other BMW marques as well as modern day traffic. To think they just randomly selected a song to run in the background is difficult to believe.

What do you think?

Weird Yellow Pages Ad with ISO Isetta

Tuesday, June 23rd, 2009

A French Yellow Pages ad with what appears to be an Italian SPANISH-built ISO Isetta driving around!
great footage and the car is a featured player, not just background.
(thanks to John Malcolm for digging this up…)

Inflatable Isetta in mobile phone commercial

Thursday, March 26th, 2009

watch for the other microcars at the end.

BMW Isetta at AAPEX/SEMA Las Vegas

Monday, November 10th, 2008


Jan Durham at the Clean Tools booth in Las Vegas NV with her BMW Isetta

Jan Durham at the Clean Tools booth in Las Vegas NV with her BMW Isetta

Jan and Thom Durham got to have their BMW Isetta used by Clean Tools (maker of the Absorber and other products) at the 2008 AAPEX Show in Las Vegas this year.
AAPEX stands for Automotive Aftermarket Products EXPO and is a trade only venue that is sort of a companion to the more well known SEMA show (Specialty Equipment Market Association).
Both Shows are part of YAA (Yet Another Acronym): AAIW (Automotive Aftermarket Industry Week).
Clean Tools contacted The Vintage Microcar Club looking for an Isetta in the Las Vegas Area and we hooked them up with Jan and Thom.
Has your Microcar been used for commercial purposes?  Let us know.

Isetta featured in FLOR catalog

Sunday, October 12th, 2008

On February 14 2008, we got a call from Marcus Wiedenhoeft, the design director for FLOR, a catalog and web-based seller of upscale flooring products. They were looking for a Microcar to feature in their Summer Catalog and had contacted The Vintage Microcar Club to see if there were any local owners who might be interested in renting their cars out for a photo shoot.

This was going to happen in the dead of winter, with 2 feet of snow on the ground!  I explained it was going to be difficult to find an owner willing to let their car out with the weather conditions being what they were.  After providing them with some photo examples of what was available locally, they were immediately drawn to Jerry Zabin’s (Skokie, IL) Red Isetta Cabrio.  Even though the car is unrestored and has original paint, they said it was perfect for what they had planned. (more…)

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